Success in 2017 Malaysia IBE Beauty Exhibition ~Great results

2018-07-04
Success in 2017 Malaysia IBE Beauty Exhibition ~Great results
Promising Future for Malaysia Beauty Industry 2017 Overseas Exhibition Outpost
In recent years, Malaysia has a rapid growth in economy. To boost tourism industry, Malaysia has lifted the import tariffs on cosmetics since 2011.  With the gradual increase of the income, Malaysians averagely spends 5 thousand million ringgit on cosmetics.  What’s more, due to the influence of foreign ideology, consumers ‘ requirement for imported skincare products have increased.  Undoubtedly, it is helpful for HORIEN International to expand its business in Malaysia.

The annual Southeast leading exhibition for the toppest beauty, hairdressing, cosmetics and nail
IBE International Beauty Exhibition is quite renown in Southeast.  Every year it attracts nearly 25,000 international buyers to visit.  These buyers are from Singapore, Malaysia, Indonesia, Phillipines, Hong Kong, Korea, Taiwan, Japan and so on.  The exhibition provides “Invitation Plan for Professional Buyers”, which offers free accommodation to attract buyers to visit.  And HORIEN International is also the beneficiary of this project.  Through the invitation, a professional Indonesia buyer came to HORIEN International booth to talk over the OEM cooperation for facial mask and whitening products.
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